It was good. You’ve got determined that the following ingredient in your small business’ advertising arsenal is a podcast. Or possibly you simply love the subject a lot that you have at all times wished to speak about it. Woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo It is doing nicely, downloads are growing, individuals are listening, and it is creating an engaged and constant viewers.
However what occurs now? Are you reaching your goal market? Nice? However is it promoting your stuff? Are you earning money? If not, don’t be concerned. Please know that it’s potential. Right here’s how…
Use podcasts as a part of your gross sales funnel
On the very least, you hope you could have an excellent old style CTA (Name To Motion) that your listeners can discover. If not, ensure that’s your subsequent precedence. Maintain potential prospects knowledgeable of subsequent steps. It may be free, paid, mailing record, social, and so on. Be sure you embrace them in your important blurb, every episode’s blurb (and clickable hyperlinks if potential). And make sure you point out it in the course of the recording.
At this level, you may lay out all of your methods and take into consideration the place you need your prospects to in the end go. Getting folks to affix your e-mail record is a good way to make that viewers yours. To draw them, take into account providing bonuses or particular episodes to your subscribers and making a gross sales funnel behind them. Ideally, you need your funnel to steer on to the most effective free services or products on your listeners.
Create a free product
Add passive revenue to your small business by creating free digital merchandise that you could create as soon as and promote over and over. There are such a lot of concepts for this (see this publish), however my key recommendation is to verify it is the following step your buyer needs. Digital downloads, programs, and content material libraries could also be good, however membership and subscription fashions usually serve the wants of podcast listeners completely. A way of neighborhood surrounding your topic.
Alternatively, you may promote merchandise or “items” that you’ve in inventory. Do that the old style manner of buying stock, or via extra passive routes reminiscent of print-on-demand, dropshipping, and internet affiliate marketing.
It doesn’t matter what you select to promote to your viewers, attempt to stick to at least one services or products constantly all through your podcast episodes (belief me, it is much less complicated and psychologically extra interesting to your prospects). It stays in your head). Be sure you speak about it earlier than, throughout, and after each episode and as a CTA for her.
Membership and subscription
Simply create a neighborhood round your podcast and cost for the privilege of membership. You may share early entry episodes, bonus episodes, unique various variations/media of current episodes, and share curated and unique newsletters and different content material that solely members can see. You might also take into account gating older episodes and charging members to entry them. This primarily limits episode viewing time and makes listeners pay to entry their again catalogue.
It’s also possible to take into account upgrading content material particular to every episode, or just construct a paid neighborhood the place your loyal listeners can hang around and speak to you and one another.
Ask listeners for assist instantly or get a sponsor
Direct assist means asking listeners to pay to assist you and your small business. It is that straightforward. This may be performed instantly utilizing a PayPal or Stripe button as a CTA, or via an exterior platform reminiscent of: Kofi. Alternatively, you may have one other firm or enterprise sponsor your present. This may be performed instantly with the corporate or via an promoting company. (Here’s a great blog on how to get the right sponsor for your audience)
No matter you do, reuse it.
Podcast content material is only one of many advertising wheels that may be turned at any time. To achieve a bigger viewers, it is sensible to repurpose your podcast into different media and new platforms to make sure you attain new folks. This will increase visibility, offers you a number of choices to achieve potential new prospects of their most well-liked format, and gives various monetization choices.
for instance:
If you wish to report, use your video tools and add the video to YouTube.
Cut up your movies into quick clips for meta reels and TikTok.
Transcribe the details and use this as a weblog publish (I really like how Nick Loper does this in his articles) side hustle nation Podcasts and blogs! )
Use Pinterest to drive site visitors to your weblog and in the end your web site.
Later within the course of, you may collate your weblog posts to create an e-book and, if the content material is appropriate, create a course.
Your prospects are infinite – your nice podcast is a superb supply of revenue! And be a part of Passive Enterprise Academy to determine all the opposite cash you is perhaps leaving on your small business desk 🙂
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