Whether or not you’re a enterprise proprietor or a person creator, growing a TikTok technique takes slightly planning and plenty of experimentation. After creating your TikTok content material, you’ll want to seek out the perfect occasions to publish on TikTok to maximise engagement from TikTok customers.
Fortunately, information may also help you attain the appropriate viewers on the proper time.
Forward, be taught what the consultants assume are the perfect occasions to publish on TikTok for every day of the week, inside the US and past. And, learn the way to research your personal TikTok information to find the optimum posting schedule on your social media calendar and particular target market.
Greatest occasions to publish on TikTok within the US (in ET)
One of the best occasions to publish on TikTok differ by day. Listed here are the perfect day by day occasions:
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 p.m.
- Thursday: 9 a.m., 12 a.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
Let’s take a deeper take a look at these finest occasions to publish, damaged out by day.
Each day TikTok posting schedule
Comply with this schedule of optimum posting occasions to get most engagement out of your viewers:
Greatest time to publish on TikTok on Monday
On the whole, the perfect occasions to publish on TikTok on Mondays are 6 a.m., 10 a.m., or 10 p.m ET.
These occasions cowl a worldwide viewers whereas additionally becoming into day by day schedules within the US, comparable to when customers are scrolling TikTok movies earlier than college or work, earlier than lunch, and earlier than mattress.
Greatest time to publish on TikTok on Tuesday
One of the best occasions to publish on TikTok on Tuesdays are 2 a.m., 4 a.m., and 9 p.m ET.
This means persons are checking TikTok once they get up, and once more late within the night. Posting throughout these hours will guarantee contemporary content material is prepared when customers open the app.
Greatest time to publish on TikTok on Wednesday
One of the best occasions to publish on TikTok on Wednesdays are 7 a.m., 8 a.m., or 11 p.m ET.
In case you publish video content material on TikTok throughout these occasions, you possibly can catch folks on the platform earlier than work or college—after which once more proper earlier than mattress.
Greatest time to publish on TikTok on Thursday
One of the best occasions to publish on TikTok on Thursdays are 9 a.m., 12 p.m., and seven p.m. ET.
Your content material could obtain additional attain for those who publish them on Thursdays round lunchtime. Many sources advocate scheduling nearly all of your posts for early mornings, noon, and evenings throughout the midweek.
Greatest time to publish on TikTok on Friday
One of the best occasions to publish on TikTok on Fridays are 5 a.m., 1 p.m., and three p.m. ET.
Extra engagement within the early night suggests viewership reduces on Friday nights, when some folks could swap to different types of media, comparable to streaming, or head out for a Friday night time exercise. Submit on TikTok earlier on Fridays when extra of your viewers are checking their socials.
Greatest time to publish on TikTok on Saturday
One of the best occasions to publish on TikTok on Saturdays are 11 a.m., 7 p.m., or 8 p.m. ET.
TikTok’s viewership decreases on the weekends. Nonetheless, you possibly can profit from Saturday posts by scheduling them late morning and later within the night.
Greatest time to publish on TikTok on Sunday
One of the best occasions to publish on TikTok on Sundays are 7 a.m., 8 a.m., or 4 p.m. ET.
Schedule video content material to exit early on Sundays to seize individuals who rise and shine for a morning exercise, bounce on social media earlier than grabbing breakfast with buddies, or who similar to to scroll in mattress.
One of the best time to publish on TikTok by location
One of the best time so that you can publish on TikTok received’t be precisely the identical as the perfect time for Shopify’s social workforce or for different TikTok customers—it can rely in your time zone and site of your goal viewers.
In case you have a worldwide viewers, take note of when persons are most lively throughout a number of time zones, and attempt to calculate time variations so as to publish content material when the most important part of your viewers is on-line.
For instance, in case your TikTok viewers is primarily situated within the UK and most lively round 9 a.m. GMT, the perfect time so that you can publish on TikTok is 2 p.m. ET.
Maintain scrolling for data on when your TikTok viewers is most lively.
When do the consultants say is the perfect time to publish?
Not everyone agrees on the perfect time to publish content material. Right here’s what a number of social media administration corporations discovered once they analyzed the timing and attain of TikTok posts despatched by way of their platforms.
SocialPilot TikTok research
After analyzing seven million TikTok posts printed by greater than 50,000 accounts related to SocialPilot, the workforce at this social platform discovered that top-performing content material was most frequently posted at these occasions (ET):
- Monday: 6 a.m.
- Tuesday: 2 a.m.
- Wednesday: 7 a.m.
- Thursday: 9 a.m.
- Friday: 5 a.m.
- Saturday: 11 a.m.
- Sunday: 7 a.m.
Buffer TikTok research
When the workforce at Buffer analyzed greater than 1,000,000 TikTok movies despatched by means of their platform, they discovered that hourly attain peaked throughout these occasions:
- Monday: 2 p.m.
- Tuesday: 10 a.m.
- Wednesday: 4 p.m.
- Thursday: 4 p.m.
- Friday: 10 a.m.
- Saturday: 8 a.m.
- Sunday: 10 a.m.
The research concluded that TikTok movies posted on Tuesdays have the widest attain, with the bottom attain occurring on Saturdays.
Influencer Advertising and marketing Hub TikTok research
To find out the perfect occasions to publish on TikTok, Influencer Marketing Hub analyzed greater than 100,000 TikTok posts and seemed for engagement tendencies. They discovered that the perfect occasions (ET) to publish are:
- Monday: 12 p.m, 4 p.m.
- Tuesday: 4 a.m., 8 a.m., 10 a.m., 3 p.m.
- Wednesday: 1 p.m., 2 p.m.
- Thursday: 5 a.m., 3 p.m., 6 p.m.
- Friday: 1 a.m., 11 a.m., 7 p.m., 9 p.m.
- Saturday: 5 p.m.
- Sunday: 1 a.m., 2 a.m., 1 p.m., 2 p.m., 10 p.m.
Arguably, these research reveal that there’s no single finest time to publish on TikTok. In different phrases, the perfect posting time for you is prone to be distinctive, primarily based in your viewers’s viewing habits.
Subsequent, let’s transcend the overall recommendation and take a look at the right way to use your TikTok app to seek out personalised information that may let you know precisely when to publish.
How one can discover the perfect time to publish on TikTok for your target market
In case you actually wish to discover out the perfect time to schedule posts on your viewers, you’ll want to make use of information analytics out of your TikTok account.
Common posting schedule suggestions are good for these crafting their preliminary content material technique and posting their first TikTok movies. In case you’ve been a TikTok creator for a while, nonetheless, you possibly can entry personalised analytics to see when you must publish to achieve particular goal audiences.
Leverage your TikTok posting information by following these steps:
- Create a TikTok Business account
- Open your TikTok analytics dashboard
- Find your follower activity
- Check your activity on individual TikTok posts
1. Create a TikTok Enterprise account (previously TikTok Professional)
First, it is advisable be sure to have a TikTok Enterprise account arrange on the app. It’s free and easy to modify forwards and backwards along with your private account. Simply go to Settings and Privateness, then Handle Account, then faucet Swap to Enterprise Account. This offers you entry to analytics in addition to different options.
2. Open your TikTok analytics dashboard
Subsequent, you’ll wish to take a look at your TikTok analytics. You will get there by clicking the menu on the prime proper of your profile display, clicking Creator Instruments, then Analytics. This opens TikTok’s analytics dashboard in your Enterprise account, which presents insights into your account and your followers.
Right here’s the place you’ll discover data like the typical watch time of video content material and different TikTok insights that may show you how to decide when to publish movies throughout a number of time zones.
3. Discover your follower exercise
In case you’re seeking to discover the perfect time to publish on TikTok, you’ll wish to test the Followers tab on the prime. From there, scroll down, and also you’ll see a pane titled “Follower exercise.”
That is what it seems like on cell:
That is the perfect TikTok analytics pane to make use of for those who’re attempting to determine when your followers are most lively.
Convert occasions from UTC
Within the picture above, the graph reveals that follower exercise will increase in the course of the day and peaks at 8 p.m. TikTok all the time shows occasions in UTC, so bear in mind to transform any information to your native time zone.
For instance, 8 p.m. UTC converts to three p.m. ET. So this account ought to purpose to publish round that point for the perfect probability at most engagement.
You can too discover this data on a desktop by logging into your account and choosing “View analytics” beneath your profile. This offers a extra detailed view (see beneath). You’ll be able to obtain your information from the desktop dashboard.
Discover the appropriate occasions on your world viewers
TikTok’s analytics dashboard reveals not simply when common customers are lively, however when your personal followers are most frequently on-line. This may also help you determine the perfect posting schedule on your model when it is advisable hit a number of time zones.
Keep in mind that your followers and TikTok prospects could have completely different peak exercise occasions in comparison with the overall TikTok viewership. In case your target market or buyer base is dad and mom, for instance, their exercise would possibly peak within the night once they have extra free time. In case your goal is college students, their exercise would possibly peak after college hours.
That is the tactic that Shopify’s TikTok workforce makes use of to find out the perfect time to publish. Shopify’s neighborhood of entrepreneurs is most lively within the late afternoon however, once more, this could be completely different on your viewers.
The dashboard may even present the place your followers are situated. If, for instance, you’re primarily based within the US however discover you’ve plenty of followers within the UK, you could wish to break up your posts to focus on completely different time zones.
4. Test exercise on particular person TikTok posts
You’ve got the perfect probability of receiving likes, feedback, and views when your followers are most lively. To get extra detailed details about follower exercise out of your analytics dashboard, navigate to the Content material tab.
From there, you possibly can see information on particular person posts from the previous seven days, together with:
- Complete play time
- Common watch time
- How many individuals your video reached
- The place your video was discovered (your profile or the For You web page)
This tab additionally reveals the time and date your movies had been posted. By combining your follower analytics along with your TikTok account information, you possibly can determine when to publish your TikTok movies for probably the most views and engagement.
After taking a look at your information, you could discover that sure content material does higher at specific occasions of the day in comparison with different posts. Once more, exercise is prone to be extremely individualized, so digging into your private dashboard is essential to discovering the perfect TikTok posting occasions for your online business.
💡Tip: One of the best time to publish on TikTok will not be the identical as the perfect occasions for different social media platforms. Test your analytics throughout every platform to seek out the optimum time to publish content material.
Study extra:
How one can optimize your TikTok movies for engagement
Discovering the perfect time to publish on TikTok on your model is barely invaluable in case your content material can efficiently interact your viewers.
Success on social media platforms like TikTok goes past posting your content material on the proper time. High quality content material that provides worth to your target market and has clear targets. Even for those who schedule content material to go dwell at peak occasions, the content material received’t carry out for those who don’t have an ideal technique and model voice.
Listed here are some methods you possibly can optimize your TikTok content material.
💡 Do you know? You’ll be able to handle TikTok adverts immediately from Shopify.
Optimize TikTok video size
One of many key components that impacts TikTok engagement is the size of your movies. As of spring 2024, TikTok will permit video uploads of as much as three minutes in size, however what’s the optimum video size for max engagement?
Data suggests two potential methods for optimizing TikTok video size. One strategy is to make movies shorter than 10 seconds. These movies acquired an engagement price of 6.09% from March to August 2023.
For max engagement, nonetheless, movies must be longer than 54 seconds. Posts of this size noticed a 6.7% engagement price over the identical time interval.
Why brief movies can work
Regardless that longer movies are the perfect total engagement play, a brief or micro-video technique can work properly on TikTok, due to the platform’s fast-paced nature. Customers sometimes scroll by means of their feeds shortly, so posts that immediately seize consideration are prone to generate engagement.
Brief movies are price contemplating, on condition that they could be simpler to make, devour, and share. The extra movies you publish, the higher your probabilities of making content material that goes viral.
Tailor video size to your viewers
Whereas common guidelines can information you, optimum video size can differ relying in your viewers. It’s essential to make use of your analytics dashboard and experiment with completely different video lengths to seek out the appropriate format on your most-valued viewers.
💡Study extra: TikTok for Ecommerce: How To Convert Followers to Prospects.
Comply with TikTok tendencies
One other side of maximizing engagement on TikTok is staying updated with present tendencies. Whether or not or not you comply with TikTok tendencies can affect the perfect occasions so that you can publish.
The impression of tendencies on posting occasions
TikTok tendencies can dictate the kind of content material customers work together with. For instance, if a trending music or dance problem turns into viral, movies that includes that pattern usually tend to see larger engagement. This may increasingly have an effect on the perfect occasions to publish, as customers could also be extra lively throughout occasions once they can take part in tendencies or challenges.
Content material that includes trending challenges typically receives engagement throughout after-school hours (3 p.m. to five p.m.) and within the night (7 p.m. to 9 p.m.). Posting content material associated to a pattern throughout these occasions may improve your engagement.
Maintaining with TikTok tendencies
You’ll want to make use of TikTok recurrently to remain updated with the most recent tendencies. Be part of the TikTok neighborhood by:
- Following creators: TikTok creators begin and propagate tendencies. Following them can provide you early perception into what would possibly change into in style.
- Utilizing the Uncover tab: Uncover reveals trending hashtags and sounds, offering a snapshot of what’s presently in style on TikTok.
- Participating along with your viewers: Take note of the tendencies your viewers is collaborating in. This will present concepts for related content material that your viewers is prone to interact with.
One of the best time to publish on TikTok is now
Insights from Shopify’s social media workforce and different research can provide you a common thought of the perfect time to publish on TikTok on your model. Even higher, analytics out of your TikTok account will let you know when your viewers is most certainly to interact along with your posts.
Nonetheless, the perfect factor you are able to do to construct engagement on TikTok is to publish constantly over days, weeks, and months. TikTok recommends that companies publish genuine, participating content material between one and 4 occasions per day for finest outcomes.
The extra you publish on TikTok, the extra information, suggestions, and followers you’ll acquire—and the extra you’ll be capable to pinpoint the perfect time to publish on TikTok for your online business.
Greatest time to publish on TikTok FAQ
Does posting time matter on TikTok?
Sure, posting time does matter on TikTok. TikTok’s algorithm prioritizes current and related content material, so it’s finest to publish on TikTok when your viewers is most lively and engaged. This may improve the probabilities of your content material being seen by extra folks.
Experiment with completely different posting occasions and analyze the efficiency of your movies utilizing your dashboard to seek out the perfect schedule on your particular viewers. One of the best time to publish on TikTok will differ for every viewers.
Is Sunday the perfect time to publish on TikTok?
Survey’s of TikTok publish reputation have proven that posting on Sunday mornings could generate extra engagement. Nonetheless, weekend posts usually see decrease attain and engagement than TikTok movies posted in the course of the week. In the end, posting consistency and video high quality are extra essential than the precise day or time of your TikTok posts.
Why does my TikTok get no views?
There are a number of the reason why your TikTok movies will not be getting any views. Listed here are a number of prospects:
- Inappropriate content material: TikTok has neighborhood pointers that prohibit sure kinds of content material comparable to nudity, hate speech, and violence. In case your content material goes towards these pointers, it will not be advisable to customers.
- Low-quality content material: Excessive decision video and audio is prone to get extra views than movies which are poorly shot or have low-quality sound.
- Lack of hashtags: Hashtags assist your movies attain a wider viewers. In case you don’t embody related hashtags in your video, it might not present up in in style searches.
- Timing: Posting your content material on the proper time is essential. In case you publish when most of your followers are asleep or busy, your video could not get as a lot engagement. One of the best time to publish on TikTok is determined by your viewers’s time zone, in addition to information out of your TikTok analytics dashboard.
- Lack of engagement: To develop your account, it is advisable interact with different customers, reply to feedback, and create content material that encourages dialog.
Is it higher to publish TikTok movies at night time or within the day?
There isn’t one easy reply to this query. One of the best time to publish on TikTok is determined by plenty of components, together with your viewers’s location, your time zone, the a number of time zones of your followers, and the most well-liked occasions to publish on TikTok, in response to your analytics information.
How do I analyze my target market habits by means of my TikTok account?
As you publish on TikTok, you’ll acquire entry to insights by way of the app that will help you decide when to publish. Open a TikTok Enterprise account, navigate to Insights, and test your follower exercise.
