For a lot of entrepreneurs, step one towards working for themselves full-time comes out of necessity, not only a nudge from the universe. And sometimes, as in Katie’s case, the top result’s definitely worth the preliminary uncertainty and challenges.
Katie Widrick works as a funnel fixer for high-growth founders, serving to them use easy, efficient techniques to extend conversions and cut back top-of-funnel prices. We’re recovering misplaced gross sales, which is our largest expense.
An Emmy-nominated journalist and multimedia producer, Katie has over 20 years of expertise in advertising and income development, serving to visionary leaders maximize influence, develop gross sales, and scale services and products. We’ve strategized and carried out funnels that prioritize income. Service strains are as much as 7, 8, and 9 digits.
Katie joined SPI’s All Entry Cross in March 2023, which was a turning level in her profession.
“I used to be pushed off a cliff”
Katie describes her entrepreneurial leap as follows:
“In November 2021, I immediately and unexpectedly put an finish to my company life. I had been working as a member of the administration crew at a quickly rising firm for 3 years. It was an expertise the place I realized rather a lot about profitability, exterior and inside advertising, management, and many others., however it additionally left me severely burnt out and, to be sincere, fairly unsure about my subsequent steps.
I took a sabbatical from work, and just some weeks into my go away, I used to be notified that my place was being eliminated…so now, as an alternative of leaping in, I felt like I had been thrown off a cliff. ”
Nevertheless it turned out that that push was precisely what Katie wanted to, as she calls it, “construct her wings on the downhill slope.”
From November 2021 to March 2023, Katie returned to work, however this time as her personal boss. She beforehand based an organization known as Make Media Over, providing on-line enterprise administration, e-mail advertising, and gross sales funnel design.
When Katie closed Make Media Over to pursue a profession in company, she thought it might be ceaselessly.
“I by no means imagined I’d return to being an entrepreneur. I actually dismantled my enterprise. I shut down my web site, let all my software program subscriptions expire, and notified all my prospects that I’d be away. , we went all-in on the standard company expertise,” Katie tells SPI.
However when her company profession did not pan out, Katie turned to the one asset she’s held onto for years: her LLC. It was nonetheless lively and Katie determined to return to his self-employment with some massive and daring targets.
A daring pivot: Introducing an all-access cross
Fourteen months later, Katie made one other daring alternative. To additional empower herself together with her extra training and ability constructing and take her enterprise to the subsequent degree, she determined to put money into her SPI All Entry Her Cross.
“I initially joined the Podcasting Pathway to make the most of the podcasting pathway. In these 14 months I began my very own podcast and it was enjoyable… however I spotted that it wasn’t what I needed to ship to my viewers. I knew there was nobody I trusted extra as a instructor than Pat Flynn, and I knew it might be definitely worth the funding simply to get down that path.”
Katie used to write down a podcast and weblog underneath the model Rising Tide Abilities, a nod to her perception that rising tides raise all boats. Her podcast episodes have been solely hosted and targeted on her advertising funnel and management.
It was an excellent begin, however it was removed from the present she anticipated. The all-access cross gave us the readability and confidence to pivot our podcast. and Benefit from all of AAP’s different supplies.
“We determined to make important adjustments to all the things from the format of our present to the platform we’d host it on. As soon as we mapped it out utilizing the guides in our All-Entry Cross, we instantly felt a way of alignment and function. After I first interviewed the founder, onerous price, I felt the magic within the air. Since then, a flurry of enhancements have been made, together with optimizing your podcast for promoting and utilizing his e-mail advertising course to develop your viewers. ”
Half Mastermind, Half MBA, Half Accountability Group
Katie has been very profitable in serving to visionaries by means of their very own blind spots, whilst she continues to depend on the assist of the All Entry Cross to beat her personal blind spots.
“What does that say? Would not the child within the shoe retailer put on footwear? That is precisely my expertise. I am superb at doing issues for others, however I am superb at doing issues for myself. I am actually dangerous at it. Becoming a member of All-Acess Cross and being concerned in the neighborhood has been a mastermind, an MBA, an accountability group, and I am so grateful for my membership.”
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