Jake Zaratsian is a content material creator for Jungle Scout, an Amazon vendor platform. He’s additionally a part-time model proprietor at that market, promoting disposable tableware produced from palm leaves. Curious, I requested him, “Why is there a palm plate?”
He cited three standards for fulfillment: a product that sells no less than 300 models per thirty days, a promoting worth of $20 per unit, and a consumable merchandise for repeat patrons. Disposable palm leaf plates meet your wants.
He and I spoke lately. We lined Jungle Scout instruments, suggestions for Amazon sellers, and extra. All the audio of our dialog is embedded beneath. The transcript has been edited for readability and size.
Eric Bandholz: Please briefly clarify who you’re and what you do.
Jake Zarasian: I am a content material creator for Jungle Scout, an Amazon vendor platform. We additionally function our personal Amazon model known as Pure Occasions. We promote disposable tableware produced from palm leaves. I do consulting on the aspect for a number of manufacturers that promote on Amazon.
Bandholz: What merchandise are nice to promote on Amazon?
Zaratzian: That is a superb query as a result of it adjustments typically. The problem is to seek out merchandise that may enhance upon these at the moment out there. Promoting prices cash. Jungle Scout has an extension that exhibits what everyone seems to be promoting and the typical month-to-month amount. It is the place to begin for locating product concepts. Begin with 10 concepts and analysis the market.
Standing out on search outcomes pages is a key consider getting extra conversions with much less advert spend. Discover a product with no less than 300 month-to-month gross sales and a excessive revenue margin (minimal 20%). Then make your product higher.
Jungle Scout’s enterprise vendor software, Cobalt, affords extra knowledge and a few automation instruments. Straightforward to customise.
Bandholz: Why palm leaf plates?
Zaratzian: Jungle Scout’s algorithm can predict returns. I wished to discover a product that sells 300 models per thirty days on Amazon. This resulted in a whole lot of things out there within the US alone. The following filter was a product that retailed for no less than $20.
We additionally wished consumables that may very well be bought repeatedly. For the product title “Disposable,” I used Jungle Scout’s key phrase filter.
The consequence was a listing of disposable merchandise that had month-to-month gross sales of 300 models and value $20 or extra every.
Bandholz: What recommendation would you give to sellers contemplating utilizing Amazon?
Zaratzian: Contemplate the quantity of stock you ship to Amazon and the potential gross sales quantity. Amazon has costly long-term storage charges, and people charges appear to maintain going up. There are additionally penalties for not having sufficient stock. Particularly in This autumn, we’ll concentrate on avoiding these long-term storage charges and storing stock on Amazon.
Content material could be very highly effective. Many Amazon sellers are beginning to use Encourage. That is Amazon’s model of her TikTok, aside from these in search of merchandise to purchase. All images and movies have product hyperlinks. For me, it is an untapped alternative. Encourage is a low-friction option to get your merchandise in entrance of your prospects.
Constructing a presence on Amazon is like actual property with out shopping for the property. Positive, it requires loads of work, together with product itemizing and model constructing. However you’re making a beneficial asset.
Bandholz: The place can folks comply with you?
Zaratzian: go to JungleScout.com.I am driving ~ linkedin and Instagram.
