What would you do when you might flip your favourite interest right into a profitable enterprise? South Van Der Lee is an skilled in knitwear andpre Rising ski vogue GOGO Sweater has grown into the successful brand it is today. As president and designer, South works with a knitting team in Calgary, Canada to create gorgeous, handcrafted designs.
Today, GOGO sweaters can be found in stores like Free People, Revolve, and Holt Renfrew, thanks to international demand for the brand. One of the biggest factors in GOGO Sweaters’ growth has been their Instagram account. Over the years, South has compiled a winning recipe for creating engaging posts that increase engagement and increase sales.
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4 suggestions for creating social media content material that converts
South shares 4 suggestions for creating Instagram content material that may provide help to entice new clients.
1. Persist with the theme
South desires to shoot a lot of the merchandise within the Canadian snow to provide viewers an genuine really feel of the model’s essence. These pictures depict a constant and aspirational way of life that appeals to an viewers of winter sports activities fanatics.
“Snowboarding was all the time the anchor level, and after I determined to try this, that’s when issues actually began transferring.” [on Instagram]” says South. Individuals like friendliness on social media. This makes your model simpler to recollect, and the identifiable traits assist your model attain the correct viewers shortly by phrase of mouth.
![The model is wearing a lilac floral jacket and holding skis and poles.](https://cdn.shopify.com/s/files/1/0070/7032/files/Flower_Jacket_-_Lilac.png?v=1709743641)
2. Seize your way of life
“It is actually laborious to promote folks on a flat picture, particularly within the luxurious items enterprise. It’s important to promote the fantasy as nicely,” South says.
When photographing your product, embody way of life photographs to provide social media customers an concept of what life could be like in the event that they too owned the product. “It’s actually necessary to have photographs that permit customers to precise themselves,” South says.
With so many purchasing choices, potential clients want to have the ability to image themselves in your product to justify the acquisition.
3. Assume exterior the field
To get folks’s consideration on social media, your aim ought to be to face out out of your opponents. “You need folks to consider how they need to put on your product or model,” South says.
One instance she shares is that she posts on her Instagram tales daily other ways to put on her GOGO sweater to work. A few of them are much less conventional than others. “We wish folks to rethink the best way they costume, so we’re making an attempt to coach folks to put on their sweaters on high as an alternative of beneath,” South says.
This strategy helps entice folks, piques curiosity in your model, and makes your Instagram web page a enjoyable comply with for customers.
4. Launch your store
South seen that almost all of her clients store on their telephones, so she shoots and posts content material with this angle in thoughts.
To ease the burden on her followers, South connects her Shopify retailer to her product pictures on Instagram. Her web site is built-in together with her Instagram Store, which makes every photograph shoppable and hastens the whole checkout course of. “This was a transformative second for our gross sales,” South says.
Rising your Instagram following takes time, however these 4 steps will provide help to develop your viewers and convert them into loyal clients on the similar time.
To listen to extra of South’s social media advertising suggestions and uncover her finest methods for negotiating with retailers, watch the total episode. Shopify Master episode.